SEO for Small Business
SEO for Small Business
Being on top of the game is always a struggle particularly in business. Businesses must improve their web presence to make it more noticeable and useful. In order to achieve this, businesses should concentrate on SEO.
How do you define SEO? Why is SEO important to small businesses? I’m sure these questions will be running through your mind when I mention that SEO is essential.
This is due to the fact that 90percent of the clicks originate directly from the top-ranked website of the SERP. This is only possible by applying the correct SEO techniques to your site.
In this blog I’m going to discuss some of the main advantages of SEO for small-sized businesses.
What is SEO?
SEO is a term that refers to “search engine optimization.” It’s the process of improving the visibility of your website so that it is more visible to the search engine when users are looking for products or services that are related to your business. By increasing the visibility of your site’s SERP, you’ll get more favourable results in search. Most likely, you’ll be seen and attract more customers to your business.
Benefits for Small SEO
Are you wondering whether there are any advantages of SEO for small-sized firms? It’s normal for small-sized businesses to have thought about these kinds of questions. The answer is YES. SEO has many benefits.
While SEO isn’t an easy task, SEO solutions for small businesses can also make it simple for you. In most cases, when you hire an SEO firm to small-scale firms, they will assist you to attain the desired results.
Nowadays, SEO is widely accepted and is an essential element of any business or marketing strategy that is successful. The best SEO solutions for small businesses will assist marketers in reducing their workload. These companies offer custom SEO packages designed explicitly for small-sized companies.
If you’re wondering what you can do to improve SEO on your site is, then you’re in the right spot. We’re here to tell you how SEO services for small businesses could be a game-changer.
Why SEO for Small Businesses?
Here are the key points why SEO is important for small business:
1. SEO helps to increase brand visibility
The primary role of SEO is to bring users to your website. So when visitors visit your site through Google more frequently, it aids in building trust and brand recognition.
A survey says over 90% of the customers find local businesses via the internet. It helps to increase the visibility of local businesses and increase foot circulation.
In a competitive market driven by traffic, particularly as an entrepreneur, it’s vital to rank higher on the locally-based SERPs, which allows more people to discover your site.
SEO is a fantastic method of improving your brand’s online. To do that, you have to concentrate on creating online relevancy. If your content responds to users’ questions and improves their experiences, your site will likely appear in better ranking in the Search Engine Results Page (SERPs).
2. SEO helps identify your audience
When users search for a product, they are usually looking to purchase something. Before that, they try to research and analyze every option they could have, and they prefer to weigh both the pros and the negatives.
It is the perfect moment for marketing professionals like you to present your company to your intended audience or potential buyers. You never know, so they could be looking for exactly the product or service you provide. If you haven’t completed the SEO, they won’t locate you.
An effective SEO can help you be seen by your audience when they are searching for the type of products or services you offer.
3. SEO helps to boost your web traffic
Websites that are SEO optimized are put in the ideal position to attract clients appropriately. Thus, it improves the chances of getting natural traffic to your site. The more you work to improve your website, the more significant customers you get.
SEO methods can help improve organic traffic on the website
- Make sure your content is optimized in the most efficient way
- Do the best keyword research
- Check your meta tag regularly
- Change the content that is causing a decline in the traffic to your site.
- Produce and post quality content regularly
If you apply these methods for a time, it starts to boost natural traffic on your website. Small businesses can grow if your website is highly ranked in the SERPs, and it could give your company the boost it requires to begin its path to prosper and expand.
4. SEO helps to increase conversion rate
SEO is not just focused on getting people to visit your site or ranking better in SERP. It will give you more if it is done correctly. It can help to improve sales and conversions by targeting a niche-specific market audience.
Nearly 85% of users who sought local businesses online either phoned these businesses or went to their websites. It is a great way to convert potential customers into customers by optimizing your Google business listing.
Additionally, by focusing on the right specific keywords or landing pages that are in line with the users’ intent, you will likely increase the conversion rate on your site.
5. SEO helps to improve the user experience
The user experience plays a vital role in increasing conversion rates. Moreover, it is crucial for SEO too.
Most importantly, SEO execution tends to improve the experience of your customer who is on your site. Even Google’s primary focus is to give a better experience for its users, and that is how it ranks sites.
If a customer or user can find what they need through a user-friendly website, Google is happy. So it will place your website in the top position in SERP.
When you concentrate on improving the SEO of your site, you’ll increase the user-friendliness of your website. In addition, by improving the user-friendliness of your website, the search engine ranking will rise. So the best SEO practice gives the ultimate results.
6. SEO is cost-effective
“How much will SEO price?” It is the most frequently asked question. The answer is simple. Seo costs nothing for those who plan to tackle it on their own.
Smaller companies typically have budgets that don’t permit them to invest huge sums in marketing. It is the advantage of larger businesses. However, SEO can be beneficial to smaller businesses. SEO strategy can allow smaller businesses to get the same results as large corporations without the expense of advertising.
A Pay per Click advertising effectively ensures that prospective customers notice a business. But, this strategy is only for large firms that have the money to afford it. But implementing a successful SEO strategy could get them the position they need to be regarding results from the search engine.
If you can attract the right kind of traffic and turn it into customers, you don’t have to invest in SEO. Your standing will be high enough to draw new customers without the need to pay for ads. You’ll have to keep your SEO up-to-date. However, it is not expensive. SEO is significantly less than what you pay for advertising. Therefore, the price is among the most important elements in SEO’s “benefits from SEO to small-sized businesses.”
Conclusion
The advantages of SEO can be seen for themselves, and when you design the correct strategy, it will pay off over the long term. If you are a small company with the resources to do so, You should strive to reap the benefits of SEO. It will provide the best results and lower your marketing costs.
If you were planning to do SEO for your business and still confused about starting it? Don’t worry. Hashtag Chennai is here to guide you. We offer the best quality SEO services in Chennai. Contact us and begin your business SEO journey today.
Contact Us
-
Hashtag Chennai
#74/63, 2nd Street, Collector Nagar, Annanagar West Extn, Chennai - 600101. - +91 - 88382 72523
- info@hashtagchennai.in
6 Signs shows that your website needs a redesign
6 Signs shows that your website needs a redesign
“First impression is always the best impression,” it is time to impress your audience with the arresting web design. An attractive website is the foundation to any business. No matter how frequently you update it, there is always a moment when you do not have a choice but to need to be tangled in revamping your website.
But, you might doubt that “how do we know that the right time has come to do the changes?” Well, it is not as hard as you think. Here we will list six signs, which will indicate to you that the moment has arrived.
Important Signs to Consider:
Website is No Secured
Privacy is the topmost priority for any customer when visiting a website. And no sensible customer would risk their personal information to buy something from your site if it is dangerous. So make sure your website is a secure place for your audience. Moreover, HTTPS is an essential parameter that helps builds trust between you and your customer.
Off-Page Optimization:
In contrast to On-Page, Off-Page is the connections that you make outside of your site. Off-page SEO allows search engines to comprehend what other people think of your service, product, or website. It is like a review that critics give for a movie. If your site is good, you will get a link from their site, “Do follow.” If not, then you will get a “No follow.”
Website is not up-to-date:
An attractive website is like an entrance to the shop. It should invite people to contact or buy something from you. It is possible only through a constant update. Without regular updation, your site will become antique and irrelevant, which will affect your ranking in SERP. Not only you, but your website too should be in latest trend.
Website is not Mobile-Friendly:
Nearly 80% of search traffic comes from a mobile search, so optimizing your website mobile-friendly is important. Google has begun to base its ranking on mobile devices instead of the desktop versions of the website. So it’s essential to give your visitors the amazing mobile experience on your website.
If your current website is not mobile-friendly, then it is advisable to build your site from scratch.
Unresponsive Website:
According to Digital marketing experts, 47% of the audience expects a web page to load in 2 seconds or less. So, if your site is unresponsive or slow, people are likely to move to another website without witnessing how precious your content is to them.
If your site isn’t loading fast enough, then your customers’ interest is likely to decrease. This won’t just hurt your business but also your SEO ranking. If you experience this, it is highly recommended to redesign your website.
Low User-Experience:
The secret to the successful website is to make its visitors happy. If your website is hard to navigate or if your page has outdated content, it will strongly affect your site’s engagement with the audience. It will also make users leave the site. To avoid that do frequent changes to your site, make it more appealing and easy to access.
Update your content regularly; even small changes can enhance the user experience. A new site designed with user experience in mind top of the list is usually the best solution.
Affect SERP Ranking:
There are several reasons why your ranking gets affect in SERP. But the key cause is SEO, the essential factor behind your digital appearances. If you see a notable decrease in traffic, it clearly explains that the visitors who visit your site haven’t found the information they’re seeking, and you might think about a website upgrade to gain them back.
Bonus Tip - Check on your Competitors:
Always keep an eye on your competitors. If you see that your competitors are performing better than you, they have better-performing site than yours. Then it is a serious warning that your site needs a redesign. Healthy competition is always a good thing. It allows you to grow in a better way.
If you sense any of the changes mentioned above, it is time to redesign your website.
How much will Redesigning Cost?
The cost of redesigning the website varies astronomically, from a few hundred dollars to a few thousand dollars. It is not advisable to consider the amount mentioned on the internet. It is impossible to frame down the amount without properly analyzing the site, the owner’s expectation, and the amount of work to be done.
It is a better option to leave the problem in the hands of experts. In Hashtag Chennai, we have a team of experts who can do a site audit for you with proper estimation.
Planning to get the best SEO Off-Page strategy is not an easy task. It requires a level of skills and experience. If you are looking for a great way to do it, we are here at HASHTAG CHENNAI to make it for you. Get in touch with us to optimize your website.
Contact Us
-
Hashtag Chennai
#74/63, 2nd Street, Collector Nagar, Annanagar West Extn, Chennai - 600101. - +91 - 88382 72523
- info@hashtagchennai.in
5 SEO OFF-PAGE TECHNIQUES – STEP BY STEP GUIDELINE 2021
5 SEO OFF-PAGE TECHNIQUES – STEP BY STEP GUIDELINE 2021
Are you casting for the most effective SEO off-page strategies? If so, then you’re in the right place! In this article, we’ve catalogued the 5 most important Off-Page SEO techniques that all SEO people must be aware of. But, before diving more into the Off-page technique, Lets take a look at SEO basics first.
What is SEO?
SEO is a process of bringing more standard traffic to the website or webpage from the search engine without spending any money. SEO is carried out because a website will receive more audience from a search engine when it is rated high on the search engine results page (SERP). Well, these rankings are determined by two major factors are On-Page SEO and Off-Page SEO.
On-Page Optimization:
On-Page SEO is a task that we do within the website, such as adding Meta tags, images, Alt tags, content, stuffing keywords to the content, and creating internal links between web pages. And frequent optimization of web content can drive more traffic to the site.
Off-Page Optimization:
In contrast to On-Page, Off-Page is the connections that you make outside of your site. Off-page SEO allows search engines to comprehend what other people think of your service, product, or website. It is like a review that critics give for a movie. If your site is good, you will get a link from their site, “Do follow.” If not, then you will get a “No follow.”
5 Off-Page SEO Techniques:
1. Valuable Links:
Getting quality backlinks is the crucial part of the Off-page. At the same time, it is a vital strategy for any website that aims to appear at the top of the SERP. Google is more likely to place a website higher than another when it has more quality backlinks, and do not forget a website with a better DA that has a link to you is more efficient than the link of a website that has a low DA.
Methods to get backlinks:
Directory Submission:
Directory submissions usually take a long time to achieve the results. However, these results will remain for a longer time.
No | Website | DA |
1 | www.submissionwebdirectory.com | 92 |
2 | www.prolinkdirectory.com | 95 |
3 | www.01webdirectory.com | 82 |
4 | www.sitepromotiondirectory.com | 77 |
5 | www.9sites.net | 84 |
Social Bookmarking:
| No | Website | DA |
| 1 | https://www.archive.org/ | 94 |
| 2 | https://www.instructables.com/ | 93 |
| 3 | https://www.digg.com/ | 93 |
| 4 | https://www.soup.io/ | 87 |
| 5 | https://www.pearltrees.com/ | 84 |
Video Submission:
Video submission is an excellent method that every business needs to implement to increase SERP ranking. The best sites to submit the videos are:
No | Website | DA |
1 | https://www.youtube.com/ | 100 |
2 | https://www.dailymotion.com/ | 96 |
3 | https://www.myspace.com/ | 95 |
4 | https://www.facebook.com/ | 96 |
5 | https://www.instagram.com/ | 93 |
Q&A Submission:
Q&A submission is the latest trend to get quality backlinks. It involves answering people’s questions on different sites and platforms online; by answering these questions, you can get a good amount of traffic and back link to your website.
No | Website |
1 | https://www.quora.com/ |
2 | |
3 | |
4 | |
5 |
Image Submission:
Images submission is a fantastic way to boost visibility online. That too, if the business or website is new to the digital world.
No | Website | DA |
1 | https://www.linkedin.com/ | 97 |
2 | https://www.facebook.com/ | 95 |
3 | https://www.myspace.com/ | 95 |
4 | https://www.pinterest.com/ | 94 |
5 | https://www.instagram.com/ | 93 |
Infographic Submission:
Infographics generally make the compound concept more easy and great to understand. In a study, it is shown that infographics increase web traffic 10% more. So it is one of the best ways to get quality backlinks.
| No | Website | DA |
| 1 | https://www.flickr.com/ | 99 |
| 2 | http://infographr.tumblr.com/ | 99 |
| 3 | https://www.slideshare.net/ | 96 |
| 4 | http://photobucket.com/ | 91 |
| 5 | https://visual.ly/ | 78 |
Forum Submission:
Engage in search forums related to your website or business and join with that circle. Answer people’s questions and give your opinion and guidance. And make sure to use it in a “Do-Follow” forum.
No | Website | DA |
1 | 96 | |
2 | http://forum.arduino.cc/ | 88 |
3 | http://community.sitepoint.com | 87 |
4 | http://forum.wordreference.com | 81 |
5 | http://forums.hostgator.com | 94 |
2. Guest Blogging:
Connect with a third-party website with a guest blog. Create interesting blogs or videos that can grab the attention of their viewers to your website. And also, it is important to reach out to websites of third parties with a target audience similar to yours, so be wise while choosing the niche.
Also, if you are thinking of posting content on strong DA websites, it should be unique and expected to be in high demand for its viewers.
3. Social Media:
Social media is one of the most powerful Off-Page SEO techniques. If you’re looking to make your brand, website or blog famous, connect with users on various websites and social media platforms. Social media presence can help expand your business as well as help out you in getting more backlinks.
No | Website | DA |
1 | http://www.linkedin.com | 98 |
2 | http://www.twitter.com | 96 |
3 | https://www.facebook.com | 96 |
4 | https://www.pinterest.com | 94 |
5 | https://www.instagram.com | 93 |
6 | https://www.snapchat.com | 91 |
4. Influencer Marketing:
Influencer marketing has been with us for a decade, and it has become main stream of digital marketing. Influencer marketing is a blend of traditional and digital marketing. To achieve the great influencer marketing campaign, you need to co-ordinate with the influencers who uncover your brand value.
Who are these influencers? Well, some of you might be aware of them, and others don’t. Influencers are people who have a strong influence on others. In Influencer marketing, that influential person joins hands with brands to advertise products.
So if you have some wonderful product or service and want to let the people know about it, don’t hesitate to reach them. Contact them with an amazing message and ask them to look at your blog and request a back link from their blog. And, of course, make sure that the link you receive from their domains is relevant to your blog.
5. Google My Business:
Google my business is one of Google’s platforms that is free to use. So utilize this platform, list your business and get the best local ranking. There are numerous methods to rank high in the listing, such as creating a good description, Regular updates on posts and offers, Responding to the comments, and adding the correct phone number and address.
SEO STRATEGY?
Planning to get the best SEO Off-Page strategy is not an easy task. It requires a level of skills and experience. If you are looking for a great way to do it, we are here at HASHTAG CHENNAI to make it for you. Get in touch with us to optimize your website.
Contact Us
-
Hashtag Chennai
#74/63, 2nd Street, Collector Nagar, Annanagar West Extn, Chennai - 600101. - +91 - 88382 72523
- info@hashtagchennai.in